Manchester United's brand 'devalued' by weak season - Executive Salad

Manchester United’s brand ‘devalued’ by weak season

The value of the Manchester United brand has been damaged by a disappointing season according to a study by consultancy Brand Finance.

They say United’s brand is worth $739m (£439m), down $98m on last year.

That makes it the third most valuable football brand after Bayern Munich and Real Madrid.

Real Madrid’s victory in the Champions League final on Saturday helped boost its brand value. The club already has the biggest sales of any football club.

Source:

http://www.bbc.com/news/business-27563787

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