China’s online retail giant Alibaba says it has seen nearly $7bn (£4.4bn) of sales so far from its annual ‘Singles’ Day’ shopping event.
Seventeen hours in, the firm said sales had already hit $6.96bn, with industry analysts predicting that sales could surpass $8bn this year.
Last year, Alibaba recorded sales of $5.75bn and shipped more than 150 million packages.