For the second time this week, ageing media kingpin Rupert Murdoch has had his fundament handed to him on a dish as the feud between the Murdoch-owned newspaper The Sun and comic-turned-activist Russell Brand ramps up.

On Friday, the tabloid published a poll that suggested most Britons don’t like Brand, a story for which the paper was roundly ridiculed. This followed an article on Wednesday in which the tabloid labeled the comedian a hypocrite due to the tax dealings of his landlord.

Responding to Friday’ story, Brand launched an extraordinary attack on the newspaper and its Antipodean owner over its pretense to represent Britain’s working class. “Why is The Sun so keen to prevent ordinary working people from having a voice?” he said on his online news show The Trews.

“They know if they attack me, the issues don’t get discussed. The issues are big companies are avoiding tax while ordinary people are getting shafted. The Sun says it’s the paper of the people, your Sun, Britain’s Sun – but it isn’t.

“It’s the paper of corporate Britain, of corporate America; it’s the paper of crushing ordinary working people, of disparaging and criticising people when they’re suffering the most. Victimising us, turning ordinary working people against on another.

“It’s about exploitation of ordinary working people, creating sensationalism whilst ignoring the people it’s supposed to help.”

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